Mēbeļu Nams Gauja

Gauja Mēbeļu nams (Furniture store Gauja), which located in Kengarags, is a good example of genuine Soviet architecture.
Does anybody know what kind of architecture style is this technically?
See also main Furniture Shop in Riga.
Temporary Riga photos are being published not in a regular manner due to blog author has moved to Vilnius.
People Reaction (3)
I think it's called monumental or socialism realism.
Unfortunately in our country there are many buildings like this.
To me, it looks like an architectural style called "Functionalism". The "Dailes" Theater and the Museum of Occupation of Latvia share the same style.