Bar I love you

I am interested what people were thinking of when they named a bar I love you, which is located on Aldaru iela.
The bar itself very similar to Krogs Aptieka. Generally good prices, Latvian people, friendly culture.
See also I Love you writing at AB Dambis
People Reaction (3)
I've always seen this sign when I'm wandering around the Swedish Gate, but I haven't entered, never... Maybe the next time I'm in Riga I'll pay a visit! :)
Only if you're Latvian maybe?
I've been there once, it's mostly latvian alternative/tourist kind of place. Not exactly popularized, but does have its own target audience.